This post explores how international media and culture exchange is changing media viewing preferences.

In modern-day society, globalisation has become an influential trend, which has accelerated the networking of products and ethnology around the world. The entertainment industry has been majorly impacted by this trend. As numerous markets for business and travel are allowing people to connect across borders, there has been a huge advancement in the trade of ideas and traditions across nations. This interest has slowly integrated itself into current media consumption trends, with worldwide TV and film reaching broader crowds across new regions. It can be asserted that this pattern has footings in both education and the internet. Nowadays educational and cultural institutions are trying to enhance multinational interest by means of foreign language education, making people more intrigued and responsive to foreign content. Furthermore, through social networking sites, there has been a rise in cultural exposure, promoting audience interest for global TV and film.

For many modern-day viewers, there has been an apparent turn away from standard local media, particularly as younger crowds are seeking more diverse and authentic storytelling. International entertainment is becoming acknowledged for providing a fresh take on familiar genres as well as exploring distinct culturally rich stories that stand apart in the crowded entertainment arena. Current television trends are also concentrating on representation. Viewers are showing a major interest in personalities and environments that reflect a broader range of human backgrounds. This has caused many audiences to seek out media from other regions, as they offer different world perspectives and storytelling techniques. Looking at the entertainment industry, for example, the head of the fund that has a stake in Sky would appreciate that international entertainment is increasing in attraction. Likewise, the CEO of the Parent company of Columbia Pictures would agree that worldwide cinema is becoming more common. Furthermore, over the last few years many international media agencies and industry stars are winning accolades and recognition at renowned events. These latest trends in television and film are demonstrating that the demand for foreign media is increasing amongst transnational markets.

In the present entertainment industry, modern technology has transformed the manner in which people are taking in media. Unlike standard TV networks and televising services, the development of streaming platforms has turned audience demands far from regionally constrained and schedule-run entertainment channels. These entertainment websites allow audiences to gain access website to a wider series of content, on-demand, generating a set of new television industry trends. Accordingly, these sites are investing greatly in global entertainment and encouraging cooperations with popular international entertainment companies. The CEO of the company that owns Studio Dragon, for example, would acknowledge the growing appeal of k-dramas outside of Asia. These series are equipped to accommodate for overseas viewers by means of multilingual subtitles and dubbing, as an important element for rising above language barriers as well as strengthening accessibility.